| Google PageRank™ - Explained |
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PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines Google PR with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. |
| About the Alexa Traffic Rankings |
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Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. The process is relatively complex. |
| Dmoz.org - The Definitive Catalog of the Web |
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The Open Directory follows in the footsteps of some of the most important editor/contributor projects of the 20th century. Just as the Oxford English Dictionary became the definitive word on words through the efforts of a volunteers, the Open Directory follows in its footsteps to become the definitive catalog of the Web. The Open Directory was founded in the spirit of the Open Source movement, and is the only major directory that is 100% free. There is not, nor will there ever be, a cost to submit a site to the directory, and/or to use the directory's data. The Open Directory data is made available for free to anyone who agrees to comply with our free use license. The Open Directory is the most widely distributed data base of Web content classified by humans. Its editorial standards body of net-citizens provide the collective brain behind resource discovery on the Web. The Open Directory powers the core directory services for the Web's largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others. |
| Yandex |
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Yandex is the largest portal in Russian Internet today, which offers its users key internet services. According to research studies conducted by Gallup Media, FOM and Comcon, Yandex is the largest resource in Russian Internet, based on the audience size and internet penetration. Among services offered by Yandex are search engine, directory of sites by themes, free e-mail, latest news, and Spam protection system, free web hosting (Narod), encyclopedia, dictionaries, comparison shopping system and many more. By 2006, our audience has reached 4 M visitors a day and continues to grow. |
| Search engine optimization ( SEO ) |
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Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the
volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines. SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors. |
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